On March 25th of 2002 freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt meet in Stockholm to discuss a design project for an advertising agency. They find an instant mutual understanding so strong that they set aside that initial project only to shape their own brand new designer fashion label instead.
Less than 30 minutes from that first coffee, Odd Molly was born. And only some 6 years down that line, a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.
Odd Molly can today be found in the finest boutiques in over 1500 supreme locations in 38 countries. From Barneys in Tokyo to Fred Segal in Santa Monica and why not also the smaller corner stores of Dublin or Bordeux. Odd Molly has won international awards in many varied categories such as (only to name a few):
- Intnl Prêt-á-portèr Award
- Export Company Of The Year
- Shooting Star of the year
- Retail brand of the year
- Guldknappen 2008, most prestigious design award in Sweden
Odd Molly is highly loved by multi generations and the love runs all the way from the women of small Greek villages to the pickiest celebritiy actresses of Hollywood.
The future of Odd Molly is already here and there is a multitude of projects in the making. Odd Molly is about to launch a line of skin care come fall 2009 and a fantastic eye-wear line (come spring of 2010) and a number of other brand extending projects are in the laboratory, yet to be revealed.
The greatest Odd Molly inspiration will always be you. So expect a lot.
