Odd Molly is a Swedish company that designs, markets and sells fashion primarily through outside retailers around the world. In addition, clothing is sold through two concept stores in Stockholm and Copenhagen and in two outlet stores in Kungsbacka and in Barkarby. The products are distinguished by beautiful, personal and daring design, combined with high quality and a distinctive profile. The brand is positioned at the upper end of the medium price segment.

In 2010 Odd Molly’s products were sold through more than 1,450 retailers in 40 countries, including 29 through local representatives, in Europe, North America, the Middle East, Japan, Australia and New Zealand. Sales amounted to SEK 355.6 million in 2010 with an operating profit of SEK 50.7 million.

Odd Molly’s rapid and profitable growth is based partly on creative design and consistent branding work and partly on a business model that facilitates expansion with limited capital and minimal inventory risk.