Overarching goal

Odd Molly’s goal is that all its contacts, from end consumers to business partners, will find value-added in their relationship with the company. Shareholder value will be created through high growth and solid profitability.

Financial goals:

  • The goal is to grow sales by an average of over 20 percent annually in coming years.
  • Odd Molly’s goal is to ensure an operating margin (EBIT) of at least 12 percent.
  • The equity/assets ratio will be at least 40 percent over time.

Strategy

Odd Molly’s future growth will be achieved while maintaining an attention to quality and acting responsibly toward stakeholders with the help of the following strategic steps;

  • continued geographic expansion
  • increasing the number of retailers
  • complementary distribution channel in the form of wholly owned stores
  • development of new products
  • broader marketing
  • strengthening the organization