Odd Molly designs women’s clothing that is personal and daring, yet at same time feminine and beautiful. Since the start Odd Molly’s branding work has been designed to create a strong relationship with the customer – to not only stand for good design but also channel a special feeling. Every collection has a theme and a value platform reflected throughout the collection. Odd Molly tries to serve its product packaged in a synthesis of women’s thoughts, needs, secrets and dreams.

“Odd Molly is a brand with a mind, a heart and a conscience. Odd Molly is also a loving brand with high ambitions, yet a brand that will never take itself very seriously. The Odd Molly mind loves to submit to its appetite for more, always being damn fabulous meanwhile.”