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Stockholm August 20, 2010
SALES IN LINE WITH ORDER VALUE -STORE OPENINGS AND MOVE TO NEW MARKETPLACE AFFECT THE QUARTER’S RESULT
January 1 - June 30, 2010
April 1 - June 30, 2010
Events during and after the conclusion of the period
Comment from the CEO
As in previous years, the second quarter is Odd Molly’s weakest. Consequently, this year's second quarter also produced a negative result, due to the low sales, which from our standpoint is a sign of something positive. It means that we sent out the majority of our spring and summer merchandise in the first quarter. The earlier we get our clothing into stores, the greater the likelihood of a high sales volume.
During the quarter Odd Molly opened a concept store in central Copenhagen. Additionally, the organization has worked on the change in the stock listing, which was completed in late June. Both of these events are important to the further development of the brand and our operations. We have also opened an outlet in Kungsbacka.
As previously announced, Odd Molly opened a concept store in Los Angeles during the first quarter of the year and at the same time collaboration with a new agent in the United States began. One of the consequences in the short term, of course, is that it has generated one-time expenses that have been charged against earnings. Excluding the results of the US subsidiary and expenses associated with the listing change for the Odd Molly stock, profit before tax for the first half-year 2010 was slightly over SEK 10 million higher than the reported result of SEK 19.6 million, corresponding to an increase of 21 percent year-on-year. We are pleased with this - but at the same time we know that it is important that the US market, after the considerable investments that have been done, shows a more positively development in the seasons ahead.
Evaluation and development
During the fall we will focus on consolidating the initiatives we have taken during the year. We will develop and strengthen the concept in the stores we recently opened in important fashion cities. We are also continuing the initiated launch of our menswear collection, post fire dew, including through a fashion show at Berns in Stockholm this week.
The overarching aim is to increase our presence and sales in existing markets. Right now we are reviewing our sales organization to create even better support for our retailers and international partners.
Our fall merchandise was recently delivered to retailers, and right now we are selling our upcoming spring and summer collections to buyers during an intensive period of international fashion shows. A pleasant milestone we are very proud of is that Odd Molly will be shown for the first time at New York Fashion Week in September.
In Odd Molly, we are impatient and want to see results, and are working conscientiously to further develop our collections, distribution channels and sales strategies.
Christina Tillman, President and CEO
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