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Odd Molly launches new product area – skincare

PRESS RELEASE
Stockholm, November 12, 2008

Odd Molly is broadening its product range through the launch of a skincare line next year together with the Swedish pharmaceutical company CCS. The products will be a natural extension of Odd Molly’s current selection of clothing, which combines femininity and sensuality with the feeling of a "relaxing Sunday morning."

Odd Molly has established a collaboration with CCS (Clean Chemical Sweden AB) to create a series of skincare products. The line will initially include body lotions, hand and foot creams, bath and shower gels, and lip balm. These products will be distributed internationally among Odd Molly’s current retailers and through new distribution channels carefully selected by CCS.

The inspiration for the skincare line comes from Odd Molly’s clothing collections, which are based in large part on pure, natural materials. Cotton and silk that feel fantastic against the skin are important ingredients in the line. The products will be accentuated by unique ingredients from every corner of the world, such as shea butter from the savannas of Africa or cactus juice extract from Mexico. An alluring, sensual skincare line that delights the body and soul.

CCS is responsible for product development of the line in close cooperation with Odd Molly’s design and branding team. Odd Molly’s first skincare products are expected to be in stores in fall 2009. All the products will be manufactured in Sweden.

"The basic idea behind Odd Molly is to take charge of yourself and your well-being. Expanding our offering to include skincare is a natural element in developing our product range and a fantastic complement to our clothing collections. The choice of CCS gives us a dependable partner that can deliver a first-class product, at the same time that they understand our brand and the feeling we are trying to project," says Christina Tillman, CEO of Odd Molly.

The products will be designed with an eye on Odd Molly’s target group: women who dare to be themselves, go their own way with a big appetite for life, and who don’t mind spoiling themselves a little.

"We are extremely proud and pleased about the cooperation with Odd Molly, a company whose fundamental values we share. With our expertise in developing skincare products, coupled with Odd Molly’s feel for design, we want to offer the modern women a line of alluring products that appeal to all the senses," says Jonas Nilsson, CEO of CCS.

For more information, please contact:
Christina Tillman, CEO Odd Molly, phone: +46-8-522 28 502 or mobile: +46-733-10 60 00
Jonas Nilsson, CEO CCS, phone: +46-243-781 08 or mobile: +46-70-554 16 80

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