The Odd Molly Spring/Summer collections for 2012 are being launched in cooperation with the American model Charlotte Kemp Muhl. The cooperation started when Charlotte performed at the Odd molly spring/summer 2011 fashion show during New York fashion week together with the band “The Ghost of a Saber Tooth Tiger”. She started the band together with her boyfriend Sean Lennon and the couple also runs a record company, Chimera Music.
The photoshoot will take place in New York on the 27th of June and the advertising campaign will be published in leading fashion magazines from January 2012.
Per Holknekt, Creative Director at Odd Molly, reports:
“After some time of working with adorable and super-multitalented Helena Christensen Odd Molly has now chosen to work with Charlotte Kemp Muhl for the 2012 campaigns. She performed live at last years Odd Molly runway show at New York Fashion Week and when choosing future model woman for Odd Molly she was an easy pick. Top Model Charlotte is not only extraordinarily beautiful in her very personal look, she is also genuinely talented in many other ways. We saw her entertain live, singing and playing accordion with boyfriend Sean Lennon at our show and we all fell in love. Odd Molly truly celebrates the many qualities in a woman and we see Charlotte Kemp Muhl as a perfect successor to Helena Christensen. And Yes, Charlotte truly loves our designs and our core values so the love is very mutual. This is going to be very very exciting and I so much look forward to our photoshoot in New York on June 27th”.
Jonas Hallberg will be the stylist during the photoshoot. Jonas is the Hollywood elite stylist and one of his ultimate talents is to style actresses and artists. Megan Fox, Scarlett Johansson, Charlize Theron, Jessica Alba, Cameron Diaz, Sharon Stone, Mary-Louise Parker and Jessica Biel is a few of many celebrities that Jonas is working with.
Photographer Warwick Saint will shoot the campaign. Warwick had his break-through in 1998 and has worked with Nike, Diesel and Costume National to name a few. Warwick portraiture is in constant demand by famous celebrities such as Drew Barrymore, Cate Blanchett, Sharon Stone etc,.
Chief Designer at Odd Molly is Karin Jimfelt-Ghatan
Creative Director for the campaign is Per Holknekt
Public Relations Manager: Jenny Annerhult, +46 70 742 25 29 ( jenny@oddmolly.com )
Charlotte Kemp Muhl:
Charlotte Kemp Muhl is an American model and musician born in 1987 in Atlanta, Georgia. She became a model at the age of thirteen and at sixteen she was the youngest model to ever appear on the cover of UK´s Harper´s and Queen Magazine. Muhl has worked with campaigns for Tommy Hilfiger, Sisley, D&G, Donna Karan, Maybelline, Swarowski and Jennifer Lopez brand J.LO. Charlotte is studying music theory and play piano, bass and accordion. She also started the band ”The Ghost of A Saber Tooth Tiger” together with her boyfriend Sean Lennon.
The theme for spring 2011 is "peace maker". The main influence for this collection is a mix of a state of mind, feelings/moods and personalities.
Our pin-up girl Daisy is still with us. In her mind she is all the lovely things you can wear under your clothes - under slipdresses, under slipskirts, under sliptanktops etc. This means that she is on the inside - qualitywise -full of laces, silky qualities, sheer qualities, mesh lace qualities etc.
Feeling wise she is this season a mix of a bohemian, a worldtraveller and a beautiful parisian chic.
-Bohemian is in this collection translated into a slightly messy mix of colours and somehow missmatched influences from different decades and that includes of course patchworks, handcraft, and crochet.
-World traveller means folkart influences from all over the world, worldwide ethnical influences.
-Beautiful parisian chic interperates into "Beautiful and loves Paris….loves Paris more than being chic" which brought our minds to all red colour shades, because the colour of love is red.
Main silhouettes of the season are;
• Late 50's which means a long and narrow and more bodyshaped silhouette,
• Early 60's with a slightly straighter and shorter silhouette. But having Birgitte Bardot in our minds (the most lovely of them all in the 60’s) we have given this silhouette some (bodyshapes) curves and made it more flirty. In a magazine Birgitte Bardot was a woman for her decade ”modern, liberated and a bit provoca teur”, dressed in a ”slightly messy-dressy” way, a description we loved.
So the things and details we love this season are; patchwork, gold and silver, roses and flowers, "messy-dressy", "flirty" details such as frills, silks, mixing is important! Mix patterns, mix colours, mix different lenghts (layering), mix different qualities (different constructions) etc, or also dress with fewer pieces for a clean look. Crochet, vintage, scribbling, "dark denims", smock, fringes and tassels, woven jacquards and dobbies, allover prints, different knit techniques (jacquards, braids, pointelles), placed embroideries, often made by hand when production allows us. The garments are washed and has a slightly wrinkled finish and nice looking insides. All of this is of course mixed with our odd molly "sunday morning feeling"
This seasons’ colorcard is extensive! There are vintage shades available in all different colours. We mix the "vintage colours" with brighter colours for embroideries. All red & pink shades feel lovely this season, and are lovely mixed together. Powdery colours, gold and silver and grey melanges are another endearing colour group. Blues and military colours are also important.
During the designing process, we invest a lot of time in our prints and embroideries and we believe this is one thing that makes odd molly unique and special. Details are carefully chosen and all garments are well executed.
“darling denims” – both the inspiration and “working name” of this seasons denims.
It is lovely decorated with goldthread embroideries, printed scribbled texts and daisys, flowers and butterfly embroideries and molly dollars. We have two different "5-pocket" silhouettes; carrot (loose fitted and leg width narrow) and contour (stretch, ankle lenght and leg width narrow). The shapes have thouroghly been worked with, and again of course concentrating on the "butt" shape. For pants we are continously working with the one and only silhouette shelike silhouette, which is still lovely.
On Wednesday September 15th Swedish design team Karin Jimfelt-Ghatan and Per Holknekt will present, for the first time, their wildly popular and beloved label odd molly in conjunction with
Mercedez Benz Fashion Week in New York at Lincoln Center (the cities prestigious center of
performing arts) along side internationally recognized American brands Tommy Hilfiger, Carolina
Herrera, Vera Wang, Isaac Mizrahi, Narciso Rodriguez, and Anna Sui. All eyes will fall on the tents in Lincoln Center over the week with the most influential editors, buyers, stylists, tastemakers,
and celebrities decending!
The show will feature an exclusive live performance by Ghost Of A Saber Tooth Tiger,
fronted by Sean Lennon and Charlotte Kemp Muhl.
The Spring 2011 Collection, inspired by “that Sunday morning feeling” will be styled by renowned stylist Heathermary Jackson who along with Chief Designer Karin Jimfelt-Ghatan has taken the odd molly world traveler look and combined Jimfelt-Ghatan’s usage of vintage colors and mixed patterns,
qualities and layers to complete the look.
“It is of course a great honor to show at Mercedes Benz Fashion Week in New York, but we belong here and will most definitely deliver. Even with the great expectations, our team of designers
accompanied with stylist Heathermary Jackson and our supreme live performers are very very ready”, says Creative Director Per Holknekt.
For those who are unable to join odd molly at the show, the entire experience will be available via live broadcast on www.oddmolly.com at 5pm EST on September 15th.
About Odd Molly
odd molly is a Swedish company that designs, markets and sells fashion. odd molly products are sold through 1,400 external retailers in around 40 countries around the world. In addition, odd molly
currently has four of its own stores in Stockholm, Kungsbacka, Los Angeles and Copenhagen. odd molly has 50 employees. The company’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. odd molly’s share is traded as of June 21, 2010 on NASDAQ OMX Stockholm.
Ylva Liljefors, who most recently worked at Tiger of Sweden Jeans, is the new designer responsible for Odd Molly's men's collection. In partnership with Odd Molly founder Per Holknekt, Ylva will design a men’s collection that currently has no official name.
“Ylva is a fantastic and courageous designer with a boundless sense of artistic expression and a tremendous feel for the minutest of details. Ylva is also a close friend and we have already a comforting level of great mutual trust, which is essential if we are to create and evolve together. Ylva is definitely a dream catch for us,” says Per Holknekt.
The men's collection will be developed under a proprietary brand name and sold in early 2010 for delivery to international stores in autumn 2010.
Ylva graduated from Beckmans College of Design in 1999 and has since designed her own collection known as Ylva Liljefors. In 2002, she was awarded the Guldknappen fashion award but has also worked for J. Lindeberg and as a freelance designer for Odd Molly.
Her background also comprises designing stage outfits for musical performers Robyn, The Ark and Linda Sundbladh of Lambretta.
Ylva was born in 1972 and lives with her partner and five-year-old daughter.
For further information, please contact:
Sara Strand, PR, telephone 08-522 28 572 or mobile 070-440 35 39 e-mail sara@oddmolly.com
Stockholm, June 3, 2009
Odd Molly is a clothing design company that commissions carefully selected suppliers in a number of countries in Asia and Europe for its external manufacturing. Since its inception in 2002, the company has prided itself on being a good world citizen and accepting responsibility for its business relations. Odd Molly’s objective is to continuously improve ethically and environmentally, which is why the company is now becoming a member of Fair Wear Foundation, an independent organization that works to improve working conditions in the textile industry.
As a result of the cooperation with Fair Wear Foundation, which will start in June, the organization will conduct independent inspections of Odd Molly’s manufacturers. Member companies undertake to comply with the Fair Wear Foundation’s Code of Labor Practices. As in the past, Odd Molly’s own staff, primarily purchasing and design departments, will continue to pay frequent visits to suppliers as part of the collection’s product development.
“Concern for our fellow men is a vital issue for Odd Molly. With a high historic growth rate and continued ambitious goals, the need for control, dialog and development of our suppliers is increasing. We want to do what we can to improve conditions and the working environment for those producing our products. Becoming a member of the well-established organization, Fair Wear Foundation, is a step in the right direction,” says Christina Tillman, President of Odd Molly.
Odd Molly takes a keen interest in its fellow men and the environment – and how they can be affected by the company’s operations. The objective is to continuously improve the company’s responsibility for its business environment. Odd Molly subjects its current and potential suppliers to stringent demands with the aim of achieving close and long-term cooperation. The choice of suppliers is based primarily on product quality and delivery reliability, and the specialization or special skills of the supplier. The supplier’s standard, in terms of ethics and environmental work, is also important. Being a member of Fair Wear Foundation will additionally highlight issues in this area.
For further information, please contact:
Christina Tillman, President of Odd Molly,
Tel: +46 (0)8-522 28 502 or +46 (0)733-10 60 00
Kristin Roos, Product Manager Odd Molly,
Tel: +46 (0)8-522 28 538 or +46 (0)707-95 31 48
Sophie Koers, Marketing & Communications Manager, Fair Wear Foundation, Tel: +31 (0)20 408 42 55
About Fair Wear Foundation
Fair Wear Foundation is an independent, non-profit organization that works to improve working conditions in the textile industry. Fair Wear Foundation is an initiative from trade organizations in the textile sector, trade unions and voluntary organizations. Members undertake to comply with and implement Fair Wear Foundation’s Code of Labour Practices. The eight principal regulations of the Code are based on International Labor Organization (ILO) and the Universal Declaration of Human Rights convention.
Fair Wear Foundation implements continuous measures to ensure that member companies comply with the Code of Labor Practices, which occurs through controls of textile factories. Members also undertake to disclose a complete compilation of their suppliers, which is revised annually.
Other members of Fair Wear Foundations include: Acne, Cheap Monday, Filippa K, Monki, Mexx, O’Neill, Turnover and Weekday.
Fair Wear Foundation, P.O. Box 69253, 1060 CH AMSTERDAM, NL,
Tel: +31 (0)20 4084255
http://en.fairwear.nl/
About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells fashion for women, primarily through external retailers worldwide. The products are characterized by their beautiful, personal and sensual design, combined with high quality and a distinctive profile. Odd Molly products are sold through approximately 1,550 retailers in 36 countries around the world, with local representation in 24. Odd Molly has 36 employees at its offices in Stockholm and Los Angeles. Sales amounted to SEK 268 million in 2008, generating operating profit of SEK 68 million. Odd Molly’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. Odd Molly’s Chief Designer received the prestigious “Golden Button” fashion design award in August 2008 from the magazine Damernas Värld. Odd Molly’s share is traded on First North and its Certified Adviser is Swedbank.
Stockholm, May 26, 2009
Odd Molly has developed clothing for women since 2002, successfully establishing its brand in some 40 countries worldwide. During the past year, the company initiated licensing partnerships within the eyewear and skincare product groups. Odd Molly has now chosen to enter the menswear segment to meet the current demand for masculine, casual and personal men’s clothing. The launch of Odd Molly’s first menswear collection in selected markets is planned for autumn 2010.
“After seven years in women’s clothing, we are ready to enter the menswear segment. We have an experienced and competent organization and a business model that includes selected agents, which enables us to efficiently establish a global presence - but we plan to begin cautiously, launching our products in a few markets next year,” says Christina Tillman, President of Odd Molly.
During the first stage of its menswear venture, Odd Molly will develop a small collection under a proprietary brand, which will be launched in cooperation with a selection of the company’s existing agents. The company will also evaluate new partners that have successfully established contacts in the menswear segment.
“Our experience tells us that there is considerable demand for casual men’s clothing with a personal design. At the same time, this is a new target group for Odd Molly. But if we are successful in this segment, men and boys tend to show greater brand loyalty as a target group than women and girls,” says Christina Tillman.
As with the Odd Molly’s women’s collections, all design and product development will be performed by the company itself. The organization will gradually be expanded to include a small staff of experienced employees in the areas of design, purchasing and sales to manage the initial development work that will commence in autumn 2009.
For further information, please contact:
Christina Tillman, President, phone +46-8-522 28 502 or +46-733-10 60 00 or e-mail christina@oddmolly.com
About Odd Molly
Odd Molly is a Swedish company that designs, markets and sells fashion for women, primarily through retailers worldwide. The brand's signature is beautiful, personal, sensual designs, combined with high quality and a distinctive profile. Odd Molly products are sold through approximately 1,550 retailers and one company-owned store in 36 countries around the world, with local representation in 23. Odd Molly has 36 employees at its offices in Stockholm and Los Angeles, as well as the company-owned store in Stockholm. Sales amounted to SEK 268 million in 2008, with operating profit of SEK 68 million. Odd Molly’s profitable growth is the result of creative design, consistent branding and a business model that facilitates expansion with limited capital requirements and minimal inventory risk. Odd Molly’s Chief Designer received the prestigious “Golden Button” fashion design award in August 2008 from the magazine Damernas Värld. Odd Molly’s share is traded on First North and its Certified Adviser is Swedbank.
Stockholm, November 12, 2008
Odd Molly is broadening its product range through the launch of a skincare line next year together with the Swedish pharmaceutical company CCS. The products will be a natural extension of Odd Molly’s current selection of clothing, which combines femininity and sensuality with the feeling of a “relaxing Sunday morning.”
Odd Molly has established a collaboration with CCS (Clean Chemical Sweden AB) to create a series of skincare products. The line will initially include body lotions, hand and foot creams, bath and shower gels, and lip balm. These products will be distributed internationally among Odd Molly’s current retailers and through new distribution channels carefully selected by CCS.
The inspiration for the skincare line comes from Odd Molly’s clothing collections, which are based in large part on pure, natural materials. Cotton and silk that feel fantastic against the skin are important ingredients in the line. The products will be accentuated by unique ingredients from every corner of the world, such as shea butter from the
savannas of Africa or cactus juice extract from Mexico. An alluring, sensual skincare line that delights the body and soul.
CCS is responsible for product development of the line in close cooperation with Odd Molly’s design and branding team. Odd Molly’s first skincare products are expected to be in stores in fall 2009. All the products will be manufactured in Sweden.
“The basic idea behind Odd Molly is to take charge of yourself and your well-being. Expanding our offering to include skincare is a natural element in developing our product range and a fantastic complement to our clothing collections. The choice of CCS gives us a dependable partner that can deliver a first-class product, at the same time that they understand our brand and the feeling we are trying to project,” says Christina Tillman, CEO of Odd Molly.
The products will be designed with an eye on Odd Molly’s target group: women who dare to be themselves, go their own way with a big appetite for life, and who don’t mind spoiling themselves a little.
“We are extremely proud and pleased about the cooperation with Odd Molly, a company whose fundamental values we share. With our expertise in developing skincare products, coupled with Odd Molly’s feel for design, we want to offer the modern women a line of alluring products that appeal to all the senses,” says Jonas Nilsson, CEO of CCS.
For more information, please contact:
Christina Tillman, CEO Odd Molly, phone: +46-8-522 28 502 or mobile: +46-733-10 60 00
Jonas Nilsson, CEO CCS, phone: +46-243-781 08 or mobile: +46-70-554 16 80
About CCS
CCS – Clean Chemical Sweden AB – is a Swedish pharmaceutical company which, in addition to pharmaceuticals, develops, manufactures and markets skincare and dental products. All CCS medications and skincare products are manufactured in Borlänge, Sweden, where the company has its headquarters and production plant. All products contain carefully selected ingredients that are allergy tested. Its skincare products are currently sold through pharmacies throughout the Nordic region andother European markets.
Clean Chemical Sweden AB, Tunavägen 277B, SE-781 73 Borlänge, Sweden, phone: +46-243-781 00 www.ccs-se.com
About Odd Molly
Odd Molly is a Swedish company which designs, markets and sells fashion for women through retailers worldwide. Odd Molly products are sold through 1,550 retailers and one company-owned store in 36 countries around the world. Odd Molly has 33 employees at offices in Stockholm and Los Angeles. Odd Molly’s Chief Designer received the prestigious “Golden Button” fashion design award in August 2008 from the magazine Damernas Värld. Odd Molly’s share is traded on First North and its Certified Adviser is Swedbank.
Odd Molly International AB, Kornhamnstorg 6, SE-111 27 Stockholm, Sweden, phone: +46-8-522 28 500 www.oddmolly.com
“welcome aboard the odd molly ccs friendship”
Stockholm September 18 2008
Odd Molly opens its first own concept store in central Stockholm. The establishment of the store takes place in order to show the collection as a whole in an environment that breathes the trademark’s core values and shall be viewed as a complement and support to existing retailers.
Odd Molly’s first store will be located at Humlegårdsgatan in central Stockholm and the opening is planned for February 2009.
– We have for some time been thinking about opening our own store in order to get the chance to show the breadth of the entire collection in an environment that fully communicates the feeling of the trademark Odd Molly. Now we have found a fantastic premise in an area that suits us – the time is right, says Christina Tillman, CEO at Odd Molly.
The company will evaluate the outcome of the first own store in Stockholm before decisions can be taken on a possible continuing international store establishment.
For further information contact:
Christina Tillman, CEO Odd Molly, +46 8 522 28 500 or +46 733 10 60 00, christina.tillman@oddmolly.com
The information is such that Odd Molly International AB can be obliged to publish according to the law regarding the stock market and/or the law regarding trade with financial instruments. The information was submitted for publication at 15.00 pm on 16 September 2008 CET.
Odd Molly is a Swedish trademark within fashion and design, founded in March 2002. Odd Molly’s fashion clothing is sold via more than 1 600 fashion shops and department stores in 38 countries. Despite the company’s short history, Odd Molly has already won numerous awards, such as the ”Intnl Prêt-à-porter Award 2005”, ”Export Hermes 2007”, “Shooting Star at the Entrepreneur of the Year 2007”, ” Comet of the Year Retail Awards 2008” and ”Damernas Värld’s design award Guldknappen” 2008. Odd Molly is a public company on the Stock Exchange “First North” and the company’s Certified Adviser is Swedbank.
Stockholm 18th of August
Odd Mollys Chief Designer Karin Jimfelt-Ghatan has been awarded the most prestigious design award – Damernas Världs ”Guldknappen 2008” (The Golden Button 2008). The award was given to Karin at a ceremony in Stockholm on Thursday the 14th of August.
A united jury stated their decision as follows:
”This years “Guldknappen” (The Golden Button) winner is more than a fashion label. It is a concept, an own ageless style. A proof that fashion sagas can come true. The winner has transformed the feeling of a quiet and beautiful Sunday morning to success clothing loved by women of all ages, everywhere. She has beat the category competition both domestically and internationally. We honour Karin Jimfelt-Ghatan for Odd Molly who has given the modern folklore a new successful face.”
In the jury; Mona Johansson, Chief Editor of Damernas Värld, Martina Bonnier, fashion Editor of Damernas Värld, Tom Hedqvist, Principal of Beckmans College of Design, Salka Hallström Bornold, fashion journalist och Karina Ericsson Wärn, fashion journalist.
- Damernas Världs ”Guldknappen” is Swedens most acknowledged design award, and perhaps the biggest confirmation a designer can get in Sweden. I think the price – which is gaining more and more recognition internationally – inspires many fashion designers. I´m very proud of the award which I share with my colleagues at Odd Molly says Karin Jimfelt-Ghatan, Chief Designer at Odd Molly.
For more information and interviews please contact:
Jenny Annerhult, +46 70 742 2529, jenny@oddmolly.com
Pressimages can be downloaded at Odd Mollys website www.oddmolly.com under "press".
Odd Molly is a Swedish designer fashion label, founded in March of 2002. Odd Molly designs are sold thru some 1600 boutiques and better top department stores in 38 countries. In the short history of the company, Odd Molly has won numerous awards such as ”Export Company Of The Year”, ”Retail Brand Of The Year”, ”Shooting Business Star Of The Year”, ”Intnl Prêt-à-porter Award” etc. Odd Molly is a public company on the Swedish Stock Exchange ”First North”.
The birth- and growth story of the Odd Molly company is something else and has drawn great attention.
Odd Molly International AB, Kornhamnstorg 6, 111 27 STOCKHOLM
Telephone: +46 8 522 28 500
www.oddmolly.com
Stockholm 11th of August 2008
Prior to the presentation of the Odd Molly Spring and Summer Collections for 2009, a new web site and a global online campaign will be launched.
The site is unique and is wholly created from Odd Molly designed fabrics.
- The entire oddmolly.com site, including the actual window in the web browser, is designed in our fabrics, reports Per Holknekt, the founder and Brand Manager at Odd Molly. This is a fantastic way for us to show that we are interesting, product-oriented, non-digital and sufficiently seductive. The internet is a very important channel for us, since it reaches out to all markets where we operate. Also, it is accessible round the clock.
As part of the site launch we are also running a campaign at the following address: www.oddmolly.com/browser.
- This is a creative way to take the fabric concept a step further, says
Martin Stadhammar, Creative Director at the Digital Presence Agency, Albert Ken. Entering the address in your web browser allows you to surf all your favourite sites – but in Odd Molly fabrics! We have, quite simply, made the
net a more attractive and a more comfortable, cosy place!
The campaign will be extended to fashion blogs worldwide. Bloggers will be able to download buttons from the www.oddmolly.com/share address which will make it possible for their visitors to experience the blog in Odd Molly fabrics.
The web site and the campaign are to be launched in the next few days.
Odd Molly is a Swedish company that designs, markets and sells women’s fashion worldwide through external retailers. The company is represented in around 1600 shops in 38 countries.
Albert Ken is a Digital Presence Agency that takes full responsibility for its clients’ presence online and places focus on communication, strategy and business development.
Contact Odd Molly: Per Holknekt. per.holknekt@oddmolly.com
Contact Albert Ken: Martin Stadhammar. martin.stadhammar@albertken.com
Tel + 46 70 253 44 40
Stockholm 21st of July 2008
The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this partnership will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre. The Odd Molly Premiere Runway Show begins at 10.00 pm, doors open at 8.00 pm. Helena Christensen is Odd Mollys hostess for the evening.
There will be a photo shoot the same week, to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.
Per Holknekt, Creative Director at Odd Molly, reports:
”Well, the decision to contact this dream girl for our campaigns was something of a long shot. But Helena really likes what we do and our partnership is the result of a super simple negotiation. We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly… and for that matter… the reverse is also true. This seems like a strong statement, but we operate at the elite level and we all feel that this partnership is just self-evident”.
Helena is being flown in from New York for the job and her photographer, White Russian Yelena Yemchuk, will be flown in from Kiev. Yelena has previously worked as campaign photographer for companies such as Lacroix, Dries van Noten, Kenzo and Cacharel, to name just a few.
The Odd Molly advertising campaigns with Helena Christensen will be published from January 2009.
Stylist for the assignment is Swedish Eva Lindh
Design Manager at Odd Molly is Karin Jimfelt-Ghatan
Creative Director for the campaign is Per Holknekt
Public Relations Contact at Odd Molly: Jenny Spångberg, +46 70 742 25 29 ( jenny@oddmolly.com )
Odd Molly:
Odd Molly is a Swedish designer fashion label, founded in March of 2002. Odd Molly designs are sold thru some 1500 boutiques and better top department stores in 38 countries. In the short history of the company, Odd Molly has won numerous awards such as ”Export Company Of The Year”, ”Retail Brand Of The Year”, ”Shooting Business Star Of The Year”, ”Intnl Prêt-à-porter Award” etc. Odd Molly is a public company on the Swedish Stock Exchange ”First North”.
The birth- and growth story of the Odd Molly company is something else and has drawn great attention.
Helena Christensen:
Helena Christensen is certainly one of the leading supermodels of the 1990's. She has had one of the most diverse careers of those belonging to this elite group familiar to most everyone. A veteran of the fashion runways and trade magazines, Helena is still one of the most in-demand models.
The leaders of the fashion world have endlessly showered praise about Helena's captivating looks. The late designer Gianni Versace said she has the most beautiful body. Karl Lagerfeld described her as possessing a figure type that's very rare. Nobody has better legs, John Galliano comments, she fills clothes with life and fire.
In addition to these more traditional modelling opportunities, Helena has also worked in various film and television projects. These include: the MTV fashion show Fashionably Loud, the 1992 independent film Inferno, and Chris Isaak's hit music video Wicked Game.
Born on Christmas day in 1968 to a Danish father and Peruvian mother, Helena grew up in Denmark. Her childhood interests included music and photography.
Today she lives in New York with her son Mingus, 8 years old. Her interests includes painting, photography, interior decorating, and Rock music.
And she has her own boutique in New York called BUTIK with Leif Sigersen.
She is also very much involved with charity and her work includes supporting CCPI, and FoodBank NY, just to name a few.
