The textile industry has an impact on the environment, using a lot of water and chemicals. Odd Molly aims to be a sustainable alternative for our customers and continuously work towards improvements. We believe that even if there is a long way to go, a small step is better than nothing.
One of our core values is that we don't design fast fashion — we hope that each garment we produce shall be loved and used for many, many seasons.
All Odd Molly’s suppliers have to sign our lists of Restricted Chemicals, following the European legislation (REACH). To make sure that all suppliers are following the rules, we test our materials at accredited laboratories.
Odd Molly is also a member of “The Chemical Group” within the Swedish research center SWEREA, supporting textile companies in their management of chemicals within their supply chain.
A challenge for the textile industry is the world's declining access to clean water. To contribute to a better and more efficient water management in the factories we use, Odd Molly was 2010 one of 34 Swedish companies who formed Sweden Textile Water Initiative together with SIWI, Stockholm International Water Institute
The project was a learning process around water issues in the supply chains of textile and leather retailers and it has given us deeper knowledge about how we can contribute to more sustainable water use.
We also developed guidelines that address issues related to water efficiency, water pollution prevention, and wastewater in the supply chain.
STWI Projects are next phase of the project, starting 2015. In a unique collaboration between the STWI brands, SIWI and SIDA (The Swedish International Development Cooperation Agency) suppliers can get help from experts to evaluate how they can improve their water management, as well as get relevant education. Odd Molly has 3 suppliers participating in this project.
For more information, visit STWI. You can also read the first biannual Global report from STWI Projects.
If you are interested in reading more, you can buy the book “The Textile Challenge”. In this book, you will get the full story and the idea behind Sweden Textile Water Initiative. For every copy sold 1 USD is donated to WaterAid India. Get the book here!