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Odd Molly to open store in Copenhagen

Odd Molly International AB (publ)

PRESS RELEASE
Stockholm, 14 December 2009

Odd Molly is opening its first store in Denmark, in the middle of Copenhagen’s fashion district. It will be the third company-owned store, designed to showcase the scope of Odd Molly’s collection, along with complementary products, in a setting tailored specifically to the brand.

The Danish store, which will be managed by the company, will be located on Sværtegade in Copenhagen. The grand opening is scheduled for the first quarter of 2010. It will be Odd Molly’s third store, following the existing store in Stockholm and a store in Los Angeles also scheduled to open in the first quarter of 2010.

"Copenhagen was an obvious choice as the next step for us in developing our own stores, since it is a fashion hub between Scandinavia and the rest of Europe. The world’s fashion buyers and other industry leaders gather there twice a year, and a strong conceptual retail presence will draw attention when the industry traditionally ‘takes to the streets.’ We have found a very good spot in an attractive location that suits us perfectly. We feel that having our own stores, combined with independent retailers, is a good way for Odd Molly to achieve greater brand penetration. With our own stores, we also get a better feel for the market and our consumers’ needs and wishes," says CEO Christina Tillman.

Odd Molly stores are seen as a complement to, and support for, existing retailers. Odd Molly has no fixed plan to open more stores, but will evaluate the results of the investments it is now making and continue to assess new opportunities.

For further information, please contact:
Christina Tillman, CEO, phone: +46-8-522 28 502 or mobile: +46-733-10 60 00

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