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Odd Molly to open store on Robertson Boulevard in Los Angeles

Odd Molly International AB (publ)

PRESS RELEASE
Stockholm, September 29, 2009

Odd Molly is increasing its presence in the US and will open its first proprietary store there in spring 2010. The store will be located in the center of the trendiest district in Los Angeles and is another step in the company’s efforts to achieve a stronger position in the US market. The store will enable Odd Molly to display its collection holistically in an environment that is unique for the brand and it should be viewed as a complement and support for existing retailers.

In the past, Odd Molly sold its collections only through external retailers, but in February 2009, the company opened its first proprietary store on Humlegårdsgatan, Stockholm. Following a successful start for the Swedish store, Odd Molly has now decided to open its second store - this time in Los Angeles, where the company has had a subsidiary and office for a couple of years. The store in Los Angeles will be located at 104 S. Robertson Boulevard, West Hollywood, in the middle of the city’s trendiest fashion district, and opening is scheduled for February 2010. The store will have nearly 250 square meters of retail space and be designed according to the same concept as the one in Stockholm.

"We found excellent premises in a perfect location and are now opening a store in Los Angeles to generate additional penetration for the brand. The decision is an important step in our efforts to increase our strength and we estimate that a proprietary store, combined with external retailers, is the best way for Odd Molly to enhance its position in the US," says Christina Tillman, President.

With a proprietary store, Odd Molly will have the opportunity to display the breadth of its range in an environment that it has carefully selected, which is deemed to benefit current and new external retailers’ demand in the US. The store will also increase the prospects for a strong launch of the men’s collection, which is planned for autumn 2010. The organization will also be strengthened in the US with a new, locally recruited sales and marketing manager.

Odd Molly has no confirmed establishment plans for additional stores, but will evaluate the outcome from the investments now being made and will continuously assess attractive opportunities.

For further information, please contact:
Christina Tillman, President, Odd Molly, Tel: +46 (0)8-522 28 502 or Mobile: +46 (0)733-10 60 00

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