Our ambition is to provide investors and other stakeholders with relevant information about Odd Molly. Below you will for instance find our financial reports, information regarding the company’s corporate governance and Odd Molly’s business idea, strategy and goal.
Odd Molly is a Swedish company that designs, markets and sells fashion primarily through outside retailers around the world. In addition, clothing is sold through two concept stores in Stockholm and Copenhagen, in two outlet stores in Kungsbacka and in Barkarby and in Odd Molly´s own web shop. The products are distinguished by beautiful, personal and daring design, combined with high quality and a distinctive profile. The brand is positioned at the upper end of the medium price segment.
In 2011 Odd Molly’s products were sold through more than 1,300 retailers in 39 countries, including 28 through local representatives, in Europe, North America, the Middle East, Japan, Australia and New Zealand. Sales amounted to SEK 292.3 million in 2011 with an operating profit of SEK 20.1 million.
Odd Molly’s rapid and profitable growth is based partly on creative design and consistent branding work and partly on a business model that facilitates expansion with limited capital and minimal inventory risk.