Our story


Our story

Odd Molly wouldn’t exist without Molly. A skater girl in Venice Beach in the 80s, whose courage to break free from conventions and follow her own dreams inspired us to start Odd Molly in the first place. But Molly is more than just a part of our history; Molly is Odd Molly’s soul. Her values reflect upon everything we do.

Odd Molly will always be inspired by Molly, and fight to have more Mollys in the world.

Quick facts
Founded in 2002
Employees: Approximately 80 (as of September 30, 2015)
Headquarter: Stockholm, Sweden
Field office: Santa Monica, USA
Listed on Nasdaq OMX in 2010
Net sales: EUR: 32 million (2014)

Since the beginning
2002-2007
• Wins International Baltic Fashion Awards Prêt-à-porter - Germany.
• Opens an office in Los Angeles and holds a fashion show in Hollywood, USA.
• Wins the Stockholm Chamber of Commerce´s Export Hermes Award for successful export sales.

2008-2011
• Named Brand of the year 2007 by Swedish Trade federation.
• Odd Molly Head of Design wins a prestigious design award, the “Golden Button” presented by the magazine Damernas Värld.
• Opens the first Odd Molly Boutique
• First ad campaign with Helena Christensen as Odd Molly´s face.
• The Odd Molly share gets listed on NASDAQ OMX Stockholm June 21, 2010.
• Wins Best New Store of the Year Los Angeles, LA Magazine.

2012-2014
• Celebrating 10 year anniversary with our biggest fashion show ever during Stockholm Fashion Week.
• Launch of our very first home collection, a first little step of becoming a full lifestyle brand.
• Opening of several boutiques and shop-in-shops in Sweden and Germany as a result of our retail expansion strategy.
• Launch of our first swimwear line.

2015
• Opening of boutiques in Sweden, Finland and Czech Republic.
• Launch of our first collection made of organic cotton, Daydreaming collection.
• Odd Molly was rated as number 1 on Allbright's prestigious list of gender-equal companies for 2015.

Odd Mollys!
Odd Molly is a brand with a mind, a heart and a conscience.

Odd Molly is also a loving brand with high ambitions,
still a brand that will never take itself to seriously.
The Odd Molly mind loves to submit to its appetite for more,
always being damn fabulous meanwhile.

We want to believe that our customers, great women worldwide,
possess the same cool core values.

This is our way to celebrate the things we love the most.
The people, the places and the moments is what brought us to where we are today.