Our story

OUR STORY

Odd Molly is a Swedish clothing brand founded in 2002 with a vision of producing clothes that symbolize female strength, courage and love. Our garments are lovingly created and characterized by high quality, colors, patterns, natural materials and handmade details. The brand has taken inspiration from Molly, a woman who lived a bohemian skating life in Venice Beach in the 80's. Molly is brave, breaks conventions and follows her heart in whatever she does. She is humble and caring - she is a symbol of what Odd Molly represents. Odd Molly wants every woman to be her best self!





QUICK FACTS

Founded in 2002
Headquarter: Stockholm, Sweden
Listed on Nasdaq OMX in 2010





SINCE THE BEGINNING



2019

• Odd Molly launches an ambassador collaboration with the artists Neneh Cherry and Titiyo. Advertisements on the artists in this Spring's Tribute collection rolls in Stockholm's subways, at bus stops around Sweden and in several newspapers.
• February 7, Odd Molly opens a new store at NK, a high-end warehouse in Stockholm, Sweden.

2018

• The retail industry is changing and Odd Molly likewise. This year we have been working to strengthen our customer offering, user accessibility and further focus on digital sales.
• Jennie Högstedt Björk is appointed as Odd Molly´s new CEO in August 2018.
• Odd Molly continues to make ongoing changes and adjustments to the organization with the aim of optimizing processes and increasing efficiency. The profitability of the various sales channels is in focus and the company is working to adapt its presence in different markets based on conditions and potential.
• Odd Molly is the proud sponsor of the successful music festival Queens of Pop, which takes place in Helsingborg and in Uppsala. What distinguishes the festival is that it is only female artists who participate as for example Zara Larson, Icona Pop and Sarah Klang.
• Odd Molly initiates a successful collaboration with Heja Livet (a social network for women) and organizes a sailing trip with young female entrepreneurs to Greece.

2017

• 2017 will be a year when we take measures that costs in the short term, but which promotes the goals of strengthening our position in the Nordic region and expanding Odd Molly's lifestyle concept internationally.
• E-commerce drives growth.
• New product lines for underwear and baths have been developed, both of them were received very positively by our customers.

2016

• 3 new stores in Sweden, 1 new store in Norway, 1 partner store in Bratislava and 3 partner stores in Colorado, USA
• 11 new shop-in-shops in Sweden and Norway
• Launch of our shoe collection, our first sportswear collection and our underwear collection.

2015

• 4 new stores in Sweden, 1 new store in Finland, 1 partner store in Prague, Czech Republic
• 11 new shop-in-shops in Sweden and Finland
• Launch of home collection, our fantastic swimwear collection, rainwear collection and our 100% organic Daydream collection

2014

• The Tribute collection, our most exclusive pieces, are presented to new markets
• Continuation of opening 3 stores and 8 shop-in-shops in Sweden

2013

• Opening of our first store with a new store concept and 3 shop-in-shops as a result of our retail expansion strategy

2012

• Celebrating our 10 year anniversary with our biggest fashion show ever during Stockholm Fashion Week

2008-2011

• Named Brand of the year 2007 by Swedish Trade federation
• Karin Jimfelt-Ghatan wins a prestigious design award, the “Golden Button” presented by the magazine Damernas Värld
• Opening of our first store - in Stockholm.
• First ad campaign with Helena Christensen as Odd Molly´s face
• The Odd Molly share gets listed on NASDAQ OMX Stockholm June 21, 2010
• Best New Store of the Year Los Angeles, LA Magazine

2002-2007

• The company is founded by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson
• Wins International Baltic Fashion Awards, Prêt-à-porter, in Germany
• Opens an office in Los Angeles and holds a fashion show in Hollywood, USA
• Wins the Stockholm Chamber of Commerce´s Export Hermes Award for successful export sales



Odd Molly is a brand with a mind, a heart and a conscience.

Odd Molly is also a loving brand with high ambitions still a brand that will never take itself to seriously. The Odd Molly mind loves to submit
to its appetite for more, always being damn fabulous meanwhile.

We want to believe that our customers, great women worldwide, possess the same cool core values.

Our celebration to all women worldwide and our way to celebrate the things we love the most. The people, the places and the moments that
brought us to where we are today.