Our story

OUR STORY

Odd Molly wouldn’t exist without Molly. A skater girl in Venice Beach in the 80s, whose courage to break free from conventions and follow her own dreams inspired us to start Odd Molly in the first place. But Molly is more than just a part of our history; Molly is Odd Molly’s soul. Her values reflect upon everything we do. Odd Molly will always be inspired by Molly, and fight to have more Molly's in the world.





QUICK FACTS

Founded in 2002
Employees: Approximately 80 (as of September 30, 2015)
Headquarter: Stockholm, Sweden
Field office: Santa Monica, USA
Listed on Nasdaq OMX in 2010
Net sales, EUR: 32 million (2015)


SINCE THE BEGINNING

2016

• 3 new stores in Sweden, 1 new store in Norway, 1 partner store in Bratislava and 3 partner stores in Colorado, USA
• 11 new shop-in-shops in Sweden and Norway
• Launch of our shoe collection, our first sportswear collection and our underwear collection.

2015

• 4 new stores in Sweden, 1 new store in Finland, 1 partner store in Prague, Czech Republic
• 11 new shop-in-shops in Sweden and Finland
• Launch of home collection, our fantastic swimwear collection, rainwear collection and our 100% organic Daydream collection

2014

• The Tribute collection, our most exclusive pieces, are presented to new markets
• Continuation of opening 3 stores and 8 shop-in-shops in Sweden

2013

• Opening of our first store with a new store concept and 3 shop-in-shops as a result of our retail expansion strategy

2012

• Celebrating our 10 year anniversary with our biggest fashion show ever during Stockholm Fashion Week

2008-2011

• Named Brand of the year 2007 by Swedish Trade federation
• Karin Jimfelt-Ghatan wins a prestigious design award, the “Golden Button” presented by the magazine Damernas Värld
• Opening of our first store - in Stockholm.
• First ad campaign with Helena Christensen as Odd Molly´s face
• The Odd Molly share gets listed on NASDAQ OMX Stockholm June 21, 2010
• Best New Store of the Year Los Angeles, LA Magazine

2002-2007

• The company is founded by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson
• Wins International Baltic Fashion Awards, Prêt-à-porter, in Germany
• Opens an office in Los Angeles and holds a fashion show in Hollywood, USA
• Wins the Stockholm Chamber of Commerce´s Export Hermes Award for successful export sales




Odd Molly is a brand with a mind, a heart and a conscience.

Odd Molly is also a loving brand with high ambitions still a brand that will never take itself to seriously. The Odd Molly mind loves to submit
to its appetite for more, always being damn fabulous meanwhile.

We want to believe that our customers, great women worldwide, possess the same cool core values.

Our celebration to all women worldwide and our way to celebrate the things we love the most. The people, the places and the moments that
brought us to where we are today.