Odd Molly SS17 – Real is Amazing

Inspired by international singer/songwriter Saie Saie and the wilderness of Topanga Canyon, in which she lives and passionately strives to save the American wild horses, we now release our SS17 Collection – Real is Amazing. A genuine passion to encourage and empower young girls is strongly rooted in our DNA which unfolds through this exciting and substantial project with artist Saie Saie. This season we embrace the energy of the stunning nature of Topanga Canyon, where wild horses still enrich the landscape with their presence. The dreamy and powerful scenery combined with the free and bohemian spirit of this artistic place shape the vision of this season’s creative expression.

The story

This season's Tribute collection is inspired by singer/songwriter Alex Saidac, known as Saie Saie. An international artist who independently takes on the world to achieve what she wants and has come to serve as a great source of inspiration for our Tribute collection. The design is carrying a promise of confidence and a girl symbolic of a culture that is attentive and evolving - a girl truly wild at heart, just like Saie Saie. Her new single ‘Bones’ is a single-minded statement, inspired by her passion to save the American wild horses: which she will physically bring to life in 2017 as she embarks her ‘Wild One’ live music tour along the Californian coast on horseback. In order to fulfil this dream of hers she recently released a stunning music video in order to launch her Kickstarter campaign, to raise funds for her ‘Wild One’ tour. This powerful video saw daylight with the support from Odd Molly, as we continuously want to highlight and encourage young and inspiring girls who dares to go their own way.


Through a vibrant mix of materials and earthy, sun bleached colours of rust, off white, sand and blue, the collection includes rich embroideries, strong print stories and beautiful long sleeves with trumpet cuffs. Silhouettes are longer, knits are lighter and the look is confident yet romantic.

Biography: International singer/songwriter Saie Saie

Saie Saie is an international artist in the true sense of the word – having spent most of her life living out of a suitcase. Born in Sweden and partly raised in Argentina – now finally making Los Angeles her home. Coming from Stockholm, Sweden, songwriting has always been a very natural way for Saie Saie to express herself. Her influences come from soul and hip-hop blending into a perfect fusion with her background in Swedish pop. Saie Saie is a tomboy who isn't afraid to break a nail or two; and independently takes on the world to achieve what she wants. In the same year that she graduated from the prestigious 'Music Makers' School in the North of Sweden, Saie Saie signed a record deal with Sofo Records (a sub label to universal) and was later offered a worldwide record deal with Universal Music Group, which then led to a deal with Island Records UK. Her first single 'We Shine' was on the UK dance chart for 43 weeks, with her second single 'Stay In This Moment' notching up 52 weeks in the same chart. MTV played her videos constantly, Puma sponsored her and she garnered mammoth radio support throughout Scandinavia, Argentina, Singapore, Japan, Indonesia and Bali. 'We Shine' and 'Stay In This Moment' made it to Top 3 on iTunes in Sweden, TV and Radio offers flooded into this young talent – but her dream was still far from fulfilled. Saie Saie realized that her vocation was to use music, as a tool to make people feel better – the dance/pop world she found herself in didn't deliver that. So she left....went for it alone....changed her name to Saie Saie (in honour of her dad) and now the fruits of her labor are fulfilled in her two grande passions, horses and music. Saie Saie is an artist on a mission, a mission to use her lyrical pen as a sword – take notice!