CSR

Odd Molly is a brand with a mind, a heart and a conscience.

OUR VISION

Odd Molly makes a positive difference and will always be inspired by, and fight for, more Mollys in the world.

Read our full Sustainability report here.

MIND

Odd Molly wants to help its customers to dress more sustainably and offers a distinctive design concept with sustainable materials, high quality and a long lifespan. As little impact as possible – as long a lifespan as possible. Encourage reuse and recycling.

HEART

Odd Molly wants to fight for the right of girls to decide how to live their lives and contribute to society. A society where girls feel a sense of freedom and dare to follow their dreams through self-sufficiency, freedom of expression and accepted diversity.

CONSCIENCE

Odd Molly wants to influence its partners, employees and society in a positive way by actively taking responsibility. Long-term, trusting relationships with partners and employees that create value for those around us.

CHOICE OF MATERIAL

When selecting materials for our garments we have a choice - we can use a more or less sustainable fiber. At the same time the yarn or the fabric must meet our requirements in terms of design and quality. We aim to increase the percentage of sustainable fibers in the collection as fast as possible.

PRODUCTION

Odd Molly has no production of its own and instead has its collections manufactured by selected suppliers in China, India, Italy, Lithuania, Portugal, Spain, Sri Lanka and Morocco. Because many items contain intricate, hand-sewn details, Odd Molly places high demands on its suppliers. The choice of manufacturers is mainly based on product quality and delivery performance, but ethical and environmental considerations are also a factor, and that production is economically viable. Suppliers must follow the Fair Wear Foundation’s Code of Labour Practices and Odd Molly’s Quality Assurance & Chemical Agreement.

Odd Molly has been a member since 2009 of the Fair Wear Foundation (FWF), an independent nonprofit dedicated to improving labor conditions for garment workers. Together with FWF, Odd Molly works actively to address labor conditions. As part of the collaboration, FWF conducts inspections of Odd Molly’s suppliers according to a joint plan.

Visit Fair Wear Foundation for more information.
FWF logo

Social Report 2017
Social Report 2016
Brand Performance Check 2016

ETHICS

We are proud to announce that we have signed the initiative Swedish Fashion Ethical Charter to actively work together with the industry for the industry on issues of diversity and social sustainability. The standard embodies issues such as minimum age, working conditions, health conditions, sample collection sizing and diversity representation in ethnicity, age and gender. This chart is unique since it, for the first time, concerns all the roles and disciplines in the business.

ANIMAL WELFARE

• Odd Molly does not use what is classified as”real fur”, only skins from animals that have been bred for the food industry. Examples are skin and fur from sheep, goat, cow, alpaca and reindeer.

• Odd Molly is since November 2012 a member of "Fur Free Retailers program".

• The merino wool yarns used by Odd Molly are mulesing free since it comes from South Africa, where the method "mulesing" not is used.

• We do not accept live plucking of down feathers. Our down suppliers are certified by IDFL.

• Since we do not accept harmful shearing methods of Angora rabbits we have decided to exclude angora yarns from our collections.

GENDER EQUALITY

We believe in gender equality in leading positions and are proud to be rated as Number 1 on Allbright's prestigous list of gender-equal companies for 2015.

Odd Molly’s Board of Directors consists of 50 % women and 50 % men and the management consists of 60 % women and 40 % men.

In everything we do, we pay tribute to Molly. We wish to inspire girls and women at all ages to break free from conventions and follow their own dreams. We will always fight for more Mollys in the world. This is why we started Odd Project; an initiative to fulfill girls lifelong dreams.

ENVIRONMENT

The textile industry has an impact on the environment, using a lot of water and chemicals. Thus Odd Molly aims to be a sustainable alternative for our customers and continuously work towards improvements. We believe that even if there is a long way to go, a small step is better than nothing.

One of our base values is that we don't design fast fashion - we hope that each garment we produce shall be loved and used for many seasons.

CHEMICALS

All Odd Molly’s suppliers have to sign our lists of Restricted Chemicals, following the European legislation (REACH). To make sure that all suppliers are following the rules, we test our materials at accredited laboratories.

Odd Molly is also a member of “The Chemical Group” within the Swedish research center SWEREA, supporting textile companies in their management of chemicals within their supply chain.

RECYCLING

We are working together with the organization Human Bridge. Together with Human Bridge we donate clothes that we cannot sell through our stores, but instead of throwing them away these are given to people in need. The clothes are sorted before they are donated, to ensure that they are clean and in good condition. If the clothes do not fulfill these criteria they will be recycled by Returtex.

WATER

A challenge for the textile industry is the world's declining access to clean water. To contribute to a better and more efficient water management in the factories we use, Odd Molly was 2010 one of 34 Swedish companies who formed Sweden Textile Water Initiative together with SIWI, Stockholm International Water Institute

The project was a learning process around water issues in the supply chains of textile and leather retailers and it has given us deeper knowledge about how we can contribute to more sustainable water use.

We also developed guidelines that address issues related to water efficiency, water pollution prevention, and wastewater in the supply chain.

STWI Projects are next phase of the project, starting 2015. In a unique collaboration between the STWI brands, SIWI and SIDA (The Swedish International Development Cooperation Agency) suppliers can get help from experts to evaluate how they can improve their water management, as well as they get relevant education. Odd Molly has 3 suppliers participating in this project.

For more information, visit STWI. You can also read the first biannual Global report from STWI Projects.

If you are interested in reading more, you can buy the book “The Textile Challenge”. In this book you will get the full story and the idea behind Sweden Textile Water Initiative. For every copy sold 1 USD is donated to WaterAid India. Get the book here!