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1. Our Strategy

Our Strategy

Odd Molly is a brand with a mind a heart and a conscience.

Our sustainability strategy is based on the saying that Odd Molly is a brand with a mind, a heart and a conscience.

OUR VISION Odd Molly makes a positive difference and will always be inspired by, and fight for, more Mollys in the world.

Read our full Sustainability report here.

MIND Odd Molly wants to help its customers to dress more sustainably and offers a distinctive design concept with sustainable materials, high quality and longevity. As little impact as possible — as long of a lifespan as possible. Encourage reuse and recycling.

HEART Odd Molly wants to fight for the right of women to decide how to live their lives and contribute to society. A society where women feel a sense of freedom and dare to follow their dreams through self-sufficiency, freedom of expression and accepting diversity.

CONSCIENCE Odd Molly wants to influence its partners, employees and society in a positive way by actively taking responsibility. Long-term, trusting relationships with partners and employees that create value for those around us.

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